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Virtual Roundtable: Conveying Value: Are You Prepared?

All times are U.S. Central Time

What do you say when a family you are serving says “We want nothing?”

Join fellow funeral professionals to discuss how you and your staff can better convey value to the families you serve. Learn how using effective dialog on the phone, in person and online helps to lead the conversation and provide options. Don’t miss this opportunity to educate yourself and be prepared for the next family you serve!

Program highlights:

1. Identify how to put dignity and value back into the conversation about cremation

2. Learn how to educate your families on the value you as a funeral professional provide

3. Gain tools to build customer loyalty and build relationships within your community

Presenters:

Mike Nicodemus is NFDA’s Vice President of Cremation Services and a national authority on all things cremation. In addition to teaching the certification program and speaking on cremation topics all over the country, Mike is often called upon to serve as an expert witness in cremation lawsuits. Prior to joining NFDA seven years ago, Mike was the vice president of cremation operations at Hollomon-Brown Funeral Homes in Tidewater, Virginia.

Melissa Posey Loose serves as the Training and Development Manager for NFDA. A fourth-generation licensed funeral director, Melissa has a diverse background in meeting with families to develop, coordinate, and direct meaningful plans and ceremonies honoring the deceased. She has developed partnerships with hospice organizations to provide grief support programs including support groups, annual memorial events, and a camp for children who have experienced the death of a primary caregiver. Melissa also led her family’s firm, Posey Funeral Directors, to earn the National Funeral Directors Association’s Pursuit of Excellence Award for the past four years. As a 2019 Pursuit of Excellence Award winner, Posey Funeral Directors was also designated as one of NFDA’s five 2019 “Best of the Best” award winners for their community relations initiatives.

Approved for 1 CE hour by APFSP and by most state and province licensing boards.