Webinar: Practical Ideas for the Caregiver Community
Wednesday, June 15, 2022
1:00 PM - 2:00 PM
Central Standard Time
NFDA Free Webinar (1 CE Hour) Members Only
All times are U.S. Central Time
Five easy ways tell your story and market your business
The days of sitting and waiting for the phone to ring are long gone. In a climate of increasing numbers of low-cost competitors, funeral directors must learn how to tell their firm’s story to caregivers. The fact is, the same skills that help you with families will help you market to caregivers and grow your market share. You’ll discover five highly effective and easy to implement caregiver marketing ideas and learn how to "show" the community what you’re doing through social media. Smith will provide examples and photos demonstrating these skills in practice.
1. Learn how to market for 1/10 of the big guy’s budget and get 10 times the results
2. Get referrals from nursing homes, hospices, and churches
3. Become the go-to funeral home for first responders in your community
4. Learn how to do a church pre-need seminar
Jeff Smith is a third-generation owner of a diverse funeral operation with multiple businesses. His grandfather founded their first funeral home in 1955, and his father built it to the largest single location home in Arkansas. Jeff has expanded upon their success and now owns five funeral homes, three cemeteries, a cremation society, and an on-site crematory. Jeff is focused on embracing funeral business challenges as opportunities to be innovative.
Approved for 1 CE hour by APFSP and by most state and province licensing boards.