Webinar: Cracking the Code to What Consumers Crave
Virtual Event
Wednesday, January 15, 2025
1:00 PM - 2:00 PM
iCalendar
Central Standard Time
NFDA Webinar (1 CE Hour)
Free for Members
All times are U.S. Central Time
We live in a world where exceptional customer service is the standard, yet sometimes even “great” isn’t enough. It’s easy to feel confident in your service, but your customers may see things differently. They often express concerns that service isn’t what it used to be and find themselves overwhelmed by the many options available for the products and services you offer. Consider these questions: Has your funeral home’s customer service evolved with the times? Are your strategies for winning customers still resonating with your community? In this presentation, you will discover what successful funeral directors are doing to deliver outstanding service. You’ll learn how to evaluate your customer service experience, identify the services customers truly desire, connect with clients between visits, and more. By the end of this session, you’ll have practical tools to assess your current service level and actionable insights on how to enhance it.
Key Takeaways
- Customer service standards are constantly evolving, demanding that businesses adapt to meet modern consumer expectations.
- Discover effective strategies from successful funeral directors to enhance customer engagement and service quality.
- Acquire tools and insights to assess and improve your current customer service experience.
Presenter
Georganne Bender is a speaker, author, consultant anthropologist, and principal of her company KIZER & BENDER Speaking. Best known as a store makeover specialist with proven track record of double-digit sales increases, Georganne is listed among the Top 40 Omnichannel Retail Influencers, RETHINK Retail Top Retail Experts, and the Top Retail Industry Experts to follow on social media. KIZER & BENDER are well known for intensive research that includes focus groups, one-on-one interviews, and on-site studies. They began working in the deathcare industry in 2005, mystery shopping funeral homes and cemeteries, studying the most evaluate of mammals: today’s consumer. The result of this research is literally straight from the customer’s mouth: solid ground level intelligence you can use to better serve your own customers.
Approved for 1 CE hour by APFSP and by most state and province licensing boards.