Webinar: Bridging the Gap: Connecting with Community in Meaningful Ways
Thursday, August 11, 2022
1:00 PM - 2:00 PM
Central Standard Time
NFDA Free Webinar - Members Only (1 CE)
Are You Engaged with Your Community?
According to the NFDA 2020 Consumer Awareness and Preferences Survey, 59.5 percent of respondents felt some level of comfort planning and executing a funeral or memorial service without a funeral director’s input, yet 62.1 percent would still contact a funeral director to get help with planning a funeral or memorial service. What is the source of their trust in us? How can we keep that trust and do a better job of gaining the missing 37.9 percent’s confidence? Engaging with the community is key! Discover how to utilize valuable resource tools to bridge the gap between funeral professionals and their communities to ensure connection with families before, during, and after the need for an arrangement conference takes place.
1. Understand consumer experience gap
2. Identify opportunities for community outreach
3. Find free resources available to NFDA members
4. Utilize resources to effectively reach community stakeholders
Melissa Posey Loose serves as the Training and Development Manager for NFDA. A fourth-generation funeral director, she has found particular purpose in connecting with grieving families, assessing their unique needs, and providing them with award-winning care extending beyond the final goodbyes. Melissa continues to partner with hospice and community organizations to provide notable deathcare collaborations including grief support re-sources, annual memorial events, educator in-service programs, and a camp for children who have experienced the death of a primary caregiver.
Gail Marquardt is Vice President, Consumer Engagement, and manager of NFDA’s consumer education initiative, Remembering A Life. Gail is passionate about the value of a funeral, the value of a funeral director and the im-portance of remembering our loved ones in meaningful ways. Gail is also a volunteer for the American Foundation for Suicide Prevention (AFSP), managing Milwaukee’s annual International Survivors of Suicide Loss Day event and is an AFSP Healing Conversations volunteer, providing comfort to others who have experienced the loss of someone they love to suicide.
Approved for 1 CE hour by APFSP and by most state and province licensing boards.