Webinar: Mastering the Media: Turning Interviews into Opportunities
Virtual Event
Wednesday, November 12, 2025
4:00 PM - 5:30 PM
iCalendar
Central Standard Time
NFDA Webinar (1.5 CE Hour)
Free for Members
All times are U.S. Central Time
Few people like talking to the media but, when a reporter calls, it’s your opportunity to educate the public about the value of funerals and the important role you play in helping people heal after the death of a loved one. Discover how to navigate media interviews – including how to answer the tough questions – while delivering your key messages with clarity and confidence.
Key Takeaways
- Understand what journalists look for during interviews to effectively communicate your message.
- Learn how to address sensitive subjects with empathy while providing informative context.
- Develop skills to create concise and impactful soundbites that resonate with audiences.
- Master bridging techniques and specific language to steer interviews and maintain focus on key messages.
Presenters
Tracey Madigan is Director of the 15 Minutes Group. She is a veteran news producer and journalist who has worked in television, radio and online news. Tracey takes complicated issues and makes them concise and enlightening for a wide audience. She was Executive Producer at SiriusXM and ABC7 in Washington, DC, where she has been based for 17 years. Tracey studied journalism in her native Canada and worked for ten years with the Canadian Broadcasting Corporation. She speaks English and French. In addition to presentation and media training for executives, scholars and authors, she has helped launch several successful podcasts.
Jessica Koth is the Director of Public Relations for NFDA. With more than 25 years of public relations experience, she develops innovative media strategies to elevate NFDA’s reputation, support its strategic goals, and educate consumers on the value of memorialization. Jessica also serves as editor of the NFDA Bulletin, manages the Pursuit of Excellence program, and creates engaging content for various platforms including a monthly column for The Director Magazine.
Approved for 1.5 CE hour by APFSP and by most state and province licensing boards.