Description
NFDA Webinar (1 CE Hour)
Free for Members
All times are U.S. Central Time
Marketing a funeral home comes with unique challenges. To avoid seeming insensitive, many owners lean on price-driven ads like billboards, Pre-Need mailers, or Google Ads. While well-intentioned, this often turns your service into a commodity, leading to price competition and shrinking loyalty.
There’s a better way. Relational marketing focuses on building trust over time, so families know, like and trust you before they need your services. This human-centered approach creates stronger connections, increases pre-need sales, and supports long-term growth – all without racing to the bottom on price.
Key Takeaways
1. Learn how to win customers’ hearts before they’re in the market
2. Learn how to budget for marketing
3. Learn how to effectively promote your funeral home in a sensitive manner
Presenter
Matt Willis and his team of 80 partners specialize in growing local businesses – the kind people need but don’t want to think about. While his interior designer wife’s posts can captivate and attract clients, marketing a new casket just doesn’t get the same reaction. That’s where Matt’s team comes in. They’re experts in relational marketing, winning hearts first so the mind will follow. They build marketing and advertising for the essential services that often get overlooked.
Approved for 1 CE hour by APFSP and by most state and province licensing boards.