Virtual Roundtable: TechTalk User Experience: Differentiating Between the Good, the Bad and the Ugly

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Thursday, September 26, 2019 1:00 PM - 2:00 PM   iCalendar

All times are U.S. Central Time.

1 CE hour


It’s essential that consumers have a positive user experience (UX) when they engage with your funeral home online or they likely won’t return. Attend this engaging virtual event to learn the right, wrong and extremely wrong ways of using technology and tools, from from the consumer’s perspective.

Can you spot the difference between “the good, the bad and the ugly?” This tech-savvy trio will show you the “good” way to generate leads, serve families through ecommerce and follow up with an aftercare campaign – all with the user experience front and center.


Key Takeaways:

  • Discover how to generate leads by effectively leveraging the power of online search

  • Learn how to integrate ecommerce tools into the funeral business

  • Understand the proper use of aftercare products as a means to deliver great customer service and generate interest in preplanning


Approved for 1 CE hour by APFSP and by most state and province licensing boards.

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About the Presenters

Ellery Bowker is founder and CEO of makes it easy for funeral homes and cemeteries to stay in touch with families after the service is over.  With personalized, caring text messages or cards sent automatically, funeral homes are able to serve at-need families while still letting previous families know they are being remembered.

Welton Hong, founder of Ring Ring Marketing, is a leading expert in helping window and door dealers, window covering dealers, and funeral homes convert leads from online directly to the phone line. Founded in the Silicon Valley, Ring Ring Marketing has successfully helped hundreds of small business increase their revenues in a short amount of time.

Tyler Yamasaki, CEO of Parting Pro and Parting, has spent his career in the funeral industry providing tools that help bridge the gap between family expectations and funeral service. is the most comprehensive funeral home directory with prices of over 15,000 funeral homes across the country.  Parting Pro is the newest product that enables funeral home to grow their cremation business.


Registration Fees

NFDA Member (includes CE)


Nonmember (includes CE)


U.S. Dollars on U.S. Bank