Webinar: Implementing the Four Stages of a Successful Social Media Cycle


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Wednesday, August 28, 2019 1:00 PM - 2:00 PM   iCalendar

NFDA Members Only Webinar

All webinars are at U.S. Central Time.

CE is not available for this free event.
 

Social media is a powerful driver of preneed sales and brand amplifier.

We can all agree that a funeral home should not be promoted the same way as a retailer or restaurant, so it’s understandable that social media remains an area that few funeral homes have chosen to explore. But the truth is that social media can be a big asset for a funeral home, as long as it's implemented correctly. It can drive preneed sales and improve search engine optimization (SEO) – and the increased awareness can benefit at-need sales over time.

Welton Hong explains what funeral homes can expect from a social media campaign and how to implement the four stages of the social success cycle: social listening, social influencing, social networking and social selling.

Key Takeaways:

  • How to create the content that visitors want.

  • How social media can increase preneed sales, improve your website's SEO and how the increase in awareness can also benefit at-needs over time.

  • Learn the four distinct elements of the social media cycle and how they all work together to create a full-fledged social media campaign.

About the Presenter

Welton Hong is the founder of Ring Ring Marketing, which specializes in helping independent funeral homes generate more calls through digital marketing. Welton is the author of the book Making Your Phone Ring with Internet Marketing for Funeral Homes and a regular contributor to NFDA's The Director magazine.