How to Distinguish Your Funeral Home from the Competition

Virtual Event  
Tuesday, July 28, 2020 1:00 PM - 2:00 PM   iCalendar

NEW - Purchase all three virtual programs as a package for $175 and save $50!

  • What Customers Expect From You Right Now - July 14
  • How to Create Memorable Experiences Inside Your Funeral Home - July 21
  • How to Distinguish Your Funeral Home from the Competition - July 28

To take advantage of the package price, please click here.

All times are U.S. Central Time

1 CE Hour

Building a Brand for Your Business: How to Distinguish Your Funeral Home from the Competition.

Your brand is your image. It's the customers' perceived identity of your funeral home and the product that you sell. Your brand is the mental picture that flashes in customers' minds every time they see or hear your name. Customers no longer choose a business based just on what it sells, their choice is based on how that business makes them feel. You'll learn how to create top-of-the-mind brand awareness, thinking like a brand, but acting like a business.

Approved for 1 CE hour by APFSP and by most state and province licensing boards.

Search CE by State




Rich Kizer and Georganne Bender are consumer anthropologists, authors, and consultants who are consistently among the highest rated speakers at NFDA Conventions.  In addition to focus groups, one-on-one interviews and intensive on-site studies their consumer research includes posing as every kind of customer you can imagine - including funeral home mystery shoppers. The result of their research is literally straight from the mouth of the consumer: solid ground level intelligence you can use to better serve your own customers.


Registration Fees

NFDA Member (includes CE)


Nonmember (includes CE)


Virtual Event  

Map & Directions