How to Create Memorable Experiences Inside Your Funeral Home

Virtual Event  
Tuesday, July 21, 2020 1:00 PM - 2:00 PM   iCalendar

NEW - Purchase all three virtual programs as a package for $175 and save $50!

  • What Customers Expect From You Right Now - July 14
  • How to Create Memorable Experiences Inside Your Funeral Home - July 21
  • How to Distinguish Your Funeral Home from the Competition - July 28

To take advantage of the package price, please click here.


All times are U.S. Central Time

1 CE Hour

Optimizing the Customer Journey: How to Create Memorable Experiences Inside Your Funeral Home

Have you ever wondered why people choose one funeral home over another? What is it about that place that made it stand out, and why didn't these customers choose yours? Join consumer anthropologists Rich Kizer and learn how to utilize the Enablers, the good things that work together to build a unique customer experience, how to eliminate the Inhibitors, the "sales stoppers' that hide in plain sight, and how to work your Impression Points, those interactions that stick with customers long after a visit to your funeral home.

Approved for 1 CE hour by APFSP and by most state and province licensing boards.

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Rich Kizer and Georganne Bender are consumer anthropologists, authors, and consultants who are consistently among the highest rated speakers at NFDA Conventions.  In addition to focus groups, one-on-one interviews and intensive on-site studies their consumer research includes posing as every kind of customer you can imagine - including funeral home mystery shoppers. The result of their research is literally straight from the mouth of the consumer: solid ground level intelligence you can use to better serve your own customers.


Registration Fees

NFDA Member (includes CE)


Nonmember (includes CE)


Virtual Event  

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