Deathcare Marketing: 25 FAQs (6 CE Hours)
Glenn H. Gould, III
This online course discusses and recommends best practices in response to 25 frequently asked marketing questions posed by funeral service business professionals. Topics and challenges covered include ownership, naming, and facility issues, as well as consumer issues, the changing retail environment, sales and profits, branding, advertising, cremation and cemeteries, and the future of funeral service, in an easy to follow Q&A format. Course includes research findings, specific chapter summaries, and funeral business case studies.
Continuing Education Information: This course is currently approved for 6 CE hours by APFSP and most state licensing boards.
State Exceptions: Check with your state board for approval status.