Marketing a Funeral Home for Long Term Profitability (3 CE Hours)

Marketing a Funeral Home for Long Term Profitability (3 CE Hours)

Marketing

Glenn H. Gould, III

Language: English

This online courses introduces marketing concepts in terms that will allow the funeral service practitioner to apply them in managing a death care business, with the goal of long-term profitability. Funeral service marketing is a balance of public relations, advertising, preneed, and civic activities. Development of a strong brand name is presented as the foundation for long-term success in funeral service; from case studies, funeral directors will learn the attributes of leading funeral firms that can help them commit their firms to excellence and maintaining pace with today's consumers.

Continuing Education Information: This course is currently approved for 3 CE hours by APFSP and most state licensing boards.

State Exceptions: Check with your state board for approval status.