About NFDA

Mission Statement

The National Funeral Directors Association is the world’s leading, largest and most trusted association to support funeral professionals. We provide our members with critical information, innovative tools, resources and the professional community they need to serve families, run sustainable businesses and become pillars in their communities.

Vision Statement

Our vision is to see a society where funeral directors are highly valued by their communities and flourishing in their professional, relational and personal health.

Core Operating Values

Ideas that guide NFDA's actions.

Welcoming
We embrace and respect every prospective and current member with a high level of customer service.

Resourceful
We connect members' needs and interests to opportunities.

Trustworthy
We pursue excellence and act as responsible stewards of the resources entrusted to us.

Responsive
We listen, learn to understand and create strategies that serve diverse current interests while reaching forward to the promise of their futures

Innovative
We act as change agents for the funeral service profession.