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Pursuit of Excellence

Pursuit of Excellence
Home Membership Recognition Programs Pursuit of Excellence

NFDA Pursuit of Excellence Program

Stand and be recognized!

You create moments of quiet magic for your families and community every day. It’s time to show the world what you do and be recognized for your hard work. For more than 40 years, NFDA's Pursuit of Excellence Program has recognized funeral homes for going above and beyond what is expected. 

Being recognized by the Pursuit of Excellence Program tells everyone that your firm is among the best because it has met the standards of merit that distinguish them from their competition.

The NFDA Pursuit of Excellence Program is an outstanding way to acknowledge the remarkable service, compassion and professionalism shown by your staff each and every day. Chances are, you’ve already fulfilled many of the requirements and have the required documentation on-file. 

What the Pursuit of Excellence Program can do for your firm: 

  • Be recognized by your professional association and peers
  • Set your firm apart from their competitors
  • Increase staff professionalism
  • Boost staff morale. 
  • Spark creativity among your staff 
  • Evaluate your business against objective standards of operational excellence
  • Plan how will you improve upon your firm’s services for families, community outreach, education, marketing, professional development, and engagement in the funeral service profession for the coming year

2025 Pursuit of Excellence Registration & Application Materials

It's time for your firm to be recognized for what it does for grieving families and your community every day! 

Click here to register for the 2025 Pursuit of Excellence Program and begin compiling your firm's entry! 

Pursuit of Excellence
  • Promoting Pursuit of Excellence

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